June 28, 2023 / By mobanmarket
WWE is touting that Backlash 2023 was a record-breaking night for the company.
In a press release issued on Monday, WWE announced that this year's Backlash was the highest-grossing and most-viewed Backlash event in history. The pay-per-view took place in San Juan, Puerto Rico this past Saturday.
"Viewership of Backlash saw a 28 percent increase versus the record set in 2022," WWE wrote. "The event, which featured Bad Bunny, the most-streamed music artist in the world, marked the largest gate ever for any WWE event held in Puerto Rico and the largest gate in the history of Backlash."
This was the first WWE PPV to take place in Puerto Rico since New Year's Revolution 2005.
WWE added that Saturday's PPV also broke merchandise and sponsorship records for Backlash. With a focus on increasing sponsorship revenue, that category was up 98 percent from last year.
It also marked the most social Backlash of all-time, led by over 40 million views of the San Juan Street Fight featuring Bad Bunny vs. [Damian] Priest. The hashtag #WWEBacklash, accompanied by a custom Bad Bunny emoji, trended No. 1 across the entire evening of sports.
In addition, Backlash broke merchandise and sponsorship records. As the first-ever WWE event under the expanded partnership with Fanatics overseeing the on-site event retail experience, top-selling items included the WWE Backlash and LWO Puerto Rico t-shirts. Sponsorship revenue surpassed any Backlash event in history, breaking last year’s record with a 98 percent year-on-year increase through partnerships with Netflix’s FUBAR, Mike’s Harder Lemonade and Xfinity.
Saturday's PPV was headlined by Cody Rhodes defeating Brock Lesnar.
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