June 30, 2023 / By mobanmarket
The Raw after WrestleMania 39 was expected to do a monster number, but beat expectations with 2.26 million viewers and a 0.76 rating in 18-49.
It was the second biggest Raw audience of the year, trailing only the Raw 30th anniversary episode. But in the 18-49 demo, it was the best Raw rating in more than three years.
Raw beat everything on television except CBS' coverage of the NCAA men's basketball finals where Connecticut beat San Diego State, which went against the last two hours of Raw. The game did 14.69 million viewers with a 3.73 in 18-49, which is one of the toughest nights of competition of the year for Raw.
Raw did peak in the commercial-free first hour, off the WrestleMania curiosity, and then the game started. Even with spending the entire show advertising a match with Brock Lesnar & Cody Rhodes vs. Roman Reigns & Solo Sikoa, which ended up not being delivered, between the basketball game and the circumstances of an audience tuning in early after Mania, the drop from the first to third hour was the largest in weeks. But that was to be expected.
Raw dominated cable. It tripled second place Tucker Carlson in 18-49. It more than doubled second place Rock the Block in women 18-49. It more than tripled everything in men 18-49. The 0.58 in 18-34 was amazing when you consider second place was 0.12. The rating with men 12-34 was 0.62 compared to a 0.14 for second place.
The number two show for the night on cable, Tucker Carlson, did 3.25 million/0.25 in 18-49, less than one-third of Raw in the key demo.
Raw even beat The Voice and American Idol on network TV.
Raw was seventh on cable in total viewers behind six news shows.
It was up 23 percent in viewers from last week, up 37 percent in 18-49, and up 41 percent in 18-34.
As compared to last year's show this week, also the day after WrestleMania, Raw was up eight percent in viewers, up 21 percent in 18-49, and up 23 percent in 18-34, and that's with major decreases in homes that can get the USA Network. Factoring in direct homes comparisons, the real percentage gains from last year were 14 percent in viewers, up 29 percent in 18-49, and up 31 percent in 18-34.
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The number would have been far higher without the basketball game, as men 18-49 dropped 23 percent from hour one, not against the game, to hour three, far more than usual. Other drops were 15 percent for women 18-49, 21 percent with women 12-34 , 14 percent with men 12-34, and 13 percent with people 50.
The three hours were:
8 p.m. 2.47 million viewers9 p.m. 2.26 million viewers10 p.m. 2.05 million viewers
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