November 05, 2019 / By mobanmarket
In a bold new campaign which promises to push the boundaries of pregnancy and nursing lingerie with its much anticipated release, HOTmilk Lingerie have brought a provocative and powerful collection to the market.
Recall you favourite fairytale heroine – and empower her! The HOTmilk woman is sexy, strong and scintillating. She is at her most feminine, she bewitches and beguiles… The hot new 1-10 collection is based around fairytale and fantasy, the desire for a woman to feel radiant and desirable and to know that should he be required, her prince would overcome danger and fear every step of the way in order to rescue her. Especially if she looks this ravishing!
And as all good stories go, it was once upon a time in a land far away, two young women were unhappy that there was nothing sexy for them to wear when they had babies of their own and decided the time was right to introduce a sexy, sophisticated range of pregnancy and nursing lingerie to the market. The phenomenal growth of the brand since its inception in 2006, has meant HOTmilk Lingerie is now a global leader. Based in New Zealand, the brand specialises in strong, sexy designs at accessible prices and delivers seasonal fashion collections with a provocative focus.
HOTmilk’s philosophy is to empower women and in recognising that pregnancy and being a new mother can be a challenging time in a woman’s life, the designers have created feminine, sensual garments which enable you to believe fairytales do come true! Owners Lisa Ebbing and Ange Crosbie, both young mothers themselves, believe intensely in their product and the fact they are helping so many pregnant and new mothers regain their femininity and sensuality.
As a fashion forward brand, HOTmilk supports and encourages breastfeeding through its chic, directional designs. In recognising each of us has both a little bit of fairytale heroine and the femme fatale, means the collection caters to all moods of a woman whether that be pretty and feminine, sexy and sensual or simply romantic and beautifully witty. Recall your favourite fairytale and live it out!
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With a nod to riches and royalty, the new 1-10 collection encompasses silky satins, exquisite lace, diamantes, feminine prints, sexy seductive nightwear and chic styling that still allows for the practicalities of discreet feeding, comfort and well supported silhouettes. Royal purples and crimsons, overlaid with barely pink lace and mesh, picot detailing and satin bows are truly enchanting. Jet satin bows and diamante drops cater for those times when you may feel just a little wicked! Mineral blue, cloudburst, floral print and gardenia lace….the collection encourages you to revel in the mood. Microfibre and modal cotton, and cotton elastane linings provide soft comfort. Power elastane backs ensure great support as do one handed maternity clips. French knickers, bikini and G-string options mean you are still able to choose your favourite style of underwear. The range of sleepwear includes soft comfortable camisoles and PJ sets as well as sensual, luxurious nighties – meaning whichever direction your night takes you, you’ll be ready! With HOTmilk Lingerie, “happily ever after” is more than just a dream. |
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