November 12, 2023 / By mobanmarket
DARIEN, CT — Hammer & Nails Grooming Shop For Guys, an upscale, personalized one-stop grooming shop that offers premium barber services and head-to-toe luxury treatments, will open a new location in Darien with a grand opening celebration on Sept. 9.
Situated within Darien Commons at 88 Heights Road, this will represent the brand’s 27th location in the United States and the second in Connecticut. The first opened in Westport last December.
According to the company website, another location is “coming soon” to Greenwich.
“We’re excited to bring the first luxury grooming lounge to Darien, offering the most complete grooming experience for men: premium barbering services plus facial treatments, waxing services, manicures, and pedicures, all in one relaxing environment,” said Don Yurick, head of franchising, Northeast, in a statement to Patch.
Several businesses have opened recently at Darien Commons, including Seamore’s, Van Leeuwen Ice Cream, Naya, One Medical and Warby Parker. More openings are on the way.
“We’re thrilled for another great addition to Darien Commons,” Darien Chamber of Commerce Executive Director Kesti Aysseh told Patch. “It’s nice for the men to have a place to go for professional grooming where they can relax and be pampered from head to toe. It’s great the stores and establishments at Darien Commons have decided to join the chamber and support Darien’s local economy.”
Hammer & Nails offers a-la-carte services and monthly memberships. According to the company, they were the first to introduce the membership model to men’s grooming shops nationally.
Guests can enjoy sinking into comfortable, oversized leather chairs while wearing noise-canceling headphones and watching the big game with their favorite drink, whether it’s a day out with friends, getting ready for a special day, or hosting a private event.
Memberships range in price from $96 per month for the Classic Club, $199 per month for the VIP Club, and $649 per month for the newly-released Luxe Club.
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As part of the grand opening celebration in Darien, those who sign up for memberships before Sept. 9 receive discounted rates and one additional complimentary premium service. The offer is limited to the first 150 members.
More information on the memberships and special grand opening offers can be found here.
All members enjoy:
“I’m thrilled to bring Hammer & Nails Grooming for Guys to such an awesome community,” said Garret Oledzki, Hammer & Nails Darien franchisee and Connecticut local. “The amount of guys that already joined our membership is amazing. I am grateful for their trust and look forward to getting to know them personally.”
According to market insight company Statista, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022.
Hammer & Nails said it’s on track to have 40 locations open by the end of 2023, and 100 open by the end of 2024. The company aims to double store openings every year for the next decade.
The company said that because of rapid expansion and high demand, only 2 percent of those who inquire about franchises will be selected.
The Darien location will be open Monday through Friday, 10 a.m. to 7 p.m., Saturday, 9 a.m. to 6 p.m., and Sunday 10 a.m. to 5 p.m.
For more information, check out the Hammer & Nails website, or follow the Darien location on Facebook and Instagram.
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