Daily Archives: November 6, 2019

Winning Singles’ Day Strategies for Luxury Brands

Singles’ Day, also known to as 11.11, is the largest e-commerce day in the world. In 2017, gross merchandise value (GMV) accounted for $25.3 billion, while in 2018 Alibaba has reported record sales of more than $30.8 billion in 24 hours. Basically, during the 11.11 shopping extravaganza, Alibaba sold more in one day than other […]

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