China’s Changing Masculinity Propels a Brand New Idol

October 24, 2019 / By mobanmarket

When key brands like Estée Lauder appoint a new Chinese brand ambassador, it should be monitored closely, as it will likely impact the competitive luxury landscape. But this move looks to be even more pivotal than usual. That’s because, even though Li Xian might look like just the latest “little fresh meat” idol, he’s symbolically […]

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