Daily Archives: July 10, 2019

Cannabis company Caliva says its teamed up with Jay-Z, taps him as chief brand strategist

A California-based cannabis product company on Tuesday announced that it's teamed up with billionaire rapper Jay-Z who they’ve tapped to serve as their chief brand strategist. Continue Reading Below As part of his position with Caliva, the music icon will be tasked with “driving creative direction, outreach efforts and strategy for the brand,” the company […]

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Digital Luxury Drops in China: Why They Work

Supreme‘s devoted hypebeasts, who can be found lined up outside its New York City store daily, serve as a constant reminder that, when done right, there’s something unarguably enticing about drop retail. In a bid to appeal to Gen-Zers, luxury brands in China have been taking a page from Supreme’s book by orchestrating their own […]

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