May 29, 2019 / By mobanmarket
Many Chinese customers shop for their favorite luxury brands based on the lowest prices they can find. They watch currency fluctuations carefully to see if one region happens to have a value dip (like when the U.K. announced it was leaving the EU, for example) and then travel to that country specifically to buy luxury […]
View ArticleMay 29, 2019 / By mobanmarket
China has become the most critical market worldwide for key opinion leaders (KOLs for short, also known as “influencers“). To be more precise, it’s the most important market for luxury brands to find, select, and connect with the right KOL. This is still quite a challenge for many Western companies that are trying to market […]
View ArticleMay 29, 2019 / By mobanmarket
China’s post-90’s Millennials and Gen-Zers came of age in a quickly-developing and economically-open country with access to the latest global trends and information via the Internet and global travel. But their grandparents were raised quite differently (under the conformity of Mao’s communism) while their parents experienced China’s massive changes during their middle-age years. These young […]
View ArticleMay 28, 2019 / By mobanmarket
As brands continue to target Chinese luxury consumers around the world, one segment that has been overlooked is Chinese foreign students. In comparison to their peers from Europe and North America, Chinese overseas students are increasingly wealthy — and keener than ever to splash and spend their (parents’) cash. Last week in London, the digital […]
View ArticleMay 28, 2019 / By mobanmarket
China has become the most critical market worldwide for key opinion leaders (KOLs for short, also known as “influencers“). To be more precise, it’s the most important market for luxury brands to find, select, and connect with the right KOL. This is still quite a challenge for many Western companies that are trying to market […]
View ArticleMay 27, 2019 / By mobanmarket
Louis Vuitton debuted on Little Red Book (a.k.a. Red) earlier this month, becoming the first luxury brand to launch a page on this popular social shopping platform. This begs the question: Will Red — newly legitimized by this huge international brand — continue to reel in more big luxury brands? The very first post on […]
View ArticleMay 27, 2019 / By mobanmarket
This post originally appeared on The Moodie Davitt Report, our content partner. CDF-Sunrise Duty Free’s new eight-boutique luxury beauty concept, inaugurated at Beijing Capital International Airport Terminal 2 on May 16, offers a compelling template for other retailers and airports to adopt, according to the brand houses involved. As revealed in The Moodie Davitt Report’s exclusive […]
View ArticleMay 24, 2019 / By mobanmarket
With its early roots in Californian surf and skate culture of the 1980s, streetwear has grown to include bits of hip-hop, punk, and Japanese street fashion, and in the process of morphing into a global fashion trend. And now, in China, it has not only found a new and vibrant home (in the largest consumer […]
View ArticleMay 24, 2019 / By mobanmarket
This year’s BrandZ Top 100 Most Valuable Chinese Brands report saw Alibaba leapfrog Tencent for the title of China’s most valuable brand, and more importantly, the combined brand value of the Top 100 grew over the year by a healthy 30 percent to $889.7 billion. Commissioned by WPP, a creative transformation company, and based on […]
View ArticleMay 24, 2019 / By mobanmarket
In 2008, at the height of the global economic crisis, markets around the world were devastated and consumer confidence was shattered. Commentators and media publications around the world forecasted the end of luxury as we know it. I remember being asked: “Why do you believe in luxury? It’s ending!” My answer was simple: Luxury markets […]
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