May 29, 2019 / By mobanmarket
China has become the most critical market worldwide for key opinion leaders (KOLs for short, also known as “influencers“). To be more precise, it’s the most important market for luxury brands to find, select, and connect with the right KOL. This is still quite a challenge for many Western companies that are trying to market […]
View ArticleMay 29, 2019 / By mobanmarket
China’s post-90’s Millennials and Gen-Zers came of age in a quickly-developing and economically-open country with access to the latest global trends and information via the Internet and global travel. But their grandparents were raised quite differently (under the conformity of Mao’s communism) while their parents experienced China’s massive changes during their middle-age years. These young […]
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