May 28, 2019 / By mobanmarket
As brands continue to target Chinese luxury consumers around the world, one segment that has been overlooked is Chinese foreign students. In comparison to their peers from Europe and North America, Chinese overseas students are increasingly wealthy — and keener than ever to splash and spend their (parents’) cash. Last week in London, the digital […]
View ArticleMay 28, 2019 / By mobanmarket
China has become the most critical market worldwide for key opinion leaders (KOLs for short, also known as “influencers“). To be more precise, it’s the most important market for luxury brands to find, select, and connect with the right KOL. This is still quite a challenge for many Western companies that are trying to market […]
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