May 24, 2019 / By mobanmarket
With its early roots in Californian surf and skate culture of the 1980s, streetwear has grown to include bits of hip-hop, punk, and Japanese street fashion, and in the process of morphing into a global fashion trend. And now, in China, it has not only found a new and vibrant home (in the largest consumer […]
View ArticleMay 24, 2019 / By mobanmarket
This year’s BrandZ Top 100 Most Valuable Chinese Brands report saw Alibaba leapfrog Tencent for the title of China’s most valuable brand, and more importantly, the combined brand value of the Top 100 grew over the year by a healthy 30 percent to $889.7 billion. Commissioned by WPP, a creative transformation company, and based on […]
View ArticleMay 24, 2019 / By mobanmarket
In 2008, at the height of the global economic crisis, markets around the world were devastated and consumer confidence was shattered. Commentators and media publications around the world forecasted the end of luxury as we know it. I remember being asked: “Why do you believe in luxury? It’s ending!” My answer was simple: Luxury markets […]
View ArticleMay 24, 2019 / By mobanmarket
Concerns surrounding intellectual property (IP) theft by Chinese companies is certainly not a priority exclusive to the Trump Administration. In early May, the French luxury powerhouse Louis Vuitton officially brought action against Belle International Holdings, a Hong Kong-listed Chinese footwear company, accusing it of infringing upon the design patent of its widely popular “dad” sneaker from […]
View ArticleMay 24, 2019 / By mobanmarket
This post originally appeared on Jing Travel, the Business of Chinese Cultural Tourism, our sister site. The Metropolitan Museum of Art (The Met) isn’t known for being a marketing innovator, but when it comes to capturing the attention of Chinese consumers, the storied institution is increasingly embracing unorthodox strategies. For this year’s Met Gala, an event […]
View ArticleMay 24, 2019 / By mobanmarket
In a market as saturated and competitive as the Chinese beauty industry, one demographic appears to be outperforming all others; the male shopper. Tmall, China’s largest B2C e-commerce platform recently revealed that the growth rate for men buying beauty products is higher than among women (31% year-on-year growth versus 29%). And the Chinese male beauty […]
View ArticleMay 24, 2019 / By mobanmarket
“We are seeing a new generation of consumers… that cares more than ever about the social and environmental impact of the purchase,” says Anisa Kamadoli Costa, Chief Sustainability Officer at Tiffany & Co. and Chairman of the Tiffany & Co Foundation. “It is only natural that in the case of luxury jewelry, people want to […]
View ArticleMay 24, 2019 / By mobanmarket
In October 2016, LVMH acquired a majority stake in the German high-end luggage brand Rimowa, while also appointing Alexandre Arnault as its co-chief executive. The youngest scion of magnate Bernard Arnault, Alexandre has proceeded to transform the suitcase company by blending heritage and exclusivity with modern design elements, as well as collaborations with high-profile brands […]
View ArticleMay 24, 2019 / By mobanmarket
The future of luxury is a hot topic these days, and answers can seem hard to come by. Asking the right questions, such as, “How heritage brands can appeal to a new generation willing to drop a cool grand on a pair of sneakers?” or “What’s the value of traditional brick and mortar stores in […]
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